The Row Size Numbers Explained: Margaux 10, 12, 15 and Beyond
Adjectives are how most luxury houses label their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue much easier to read. The number in a model name is the width of the bag, in inches. Margaux 10 comes in at ten inches across. Margaux 12 measures twelve. That single fact carries more practical value than any amount of styling copy, and it is the backbone of this explainer.
This convention extends past the flagship. It covers Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
The number in the name plus the word inches tells you the width of the bag. That is the system in full, applied consistently enough across the numbered families that it is reasonable to treat as a rule rather than a coincidence. It is unusually honest labelling, because it closes the gap between what a size sounds like and what it measures. A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than guesswork. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Model | Size number as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 the row handbags designer shoulder bags in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number leaves out
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Set against each other the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is no proportional enlargement of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice that means stepping up a size gives you a higher opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number keeps to itself. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is precisely why both sizes ship with a removable shoulder strap. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. The number places the bag on a scale; the specification is what explains it.
The Margaux Shoulder 12, and where the rule bends
One model in the current line bends the pattern, and that is worth stating clearly rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand publishes its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification fail to match, so the number is working as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson applies: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What those widths actually hold
The step most guides skip is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick proposition, the home ground of the Sofia 8.75 and the small clutches. At ten inches you have the textbook small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is the point where a bag starts absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price rises with width, but material moves faster
Price follows size, but not as steeply as you would expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs around $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The unnumbered bags
A good deal of the line sits outside this system, and mixing the two conventions is where confusion begins. The Park Tote family relies on words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size indication at all. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
A literal sizing system pays off because you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement suggests. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.
